Spark your creativity in 4 easy steps
13th February, 2020
Creative industries, by their very nature, require us to be, well, creative.
But what happens when your creative flow is a no show?
We’ve been thinking about this recently and have put together 4 steps to help you overcome that dreaded creative dry spell. So, let’s dive in!
1. Brain Dump
Grab yourself a piece of paper and write down everything that comes into your head. Don’t worry about it making sense just put it down. And don’t get caught up wondering if it’s a good idea or not, just get it out of your head and onto the page.
Also, use this exercise to brain dump EVERYTHING (both work and non-work related) that is ‘squatting’ in the creative chamber in your head.
It may look like a shopping list, a stream of consciousness or just straight-up nonsense, and that’s OK. The point of having a good old fashioned brain dump is to free up capacity to explore new thoughts rather than hanging on to distractions.
Then read everything you’ve written down. There’s a strong chance you’ll start to see connections. Ideas that on their own may appear meaningless can all of a sudden create a spark that leads to your next successful campaign.
Bonus Tip! Keep your brain dumps in a safe place and over time you’ll have a collection of valuable resources to draw inspiration from in the future…we like to call this place the bottom drawer!
Yep, we said it. Stop work, and play. Take a few minutes to play like you did when you were a kid. Legos, puzzles, colouring books, Street Fighter 2 whatever it is get it out because they encourage creativity and imagination. Stop thinking about the campaign, and play like you mean it.
When you play your subconscious is still working to connect unusual and interesting ideas. Before you know it, you’ll be struck by a flash of genius. At that point drop everything, and get writing. Get creating.
3. Change of scene and pace
Leave your desk and go outside. Take a walk or go for a run. Move your body and change your mental and physical state.
Take a seat in a busy place and notice the people around you. Listen to the sounds and the conversations. Sit back and take it all in. Sometimes simply being around other people can be incredibly inspiring.
4. Look beyond the competition
When working on ideas for your clients it’s easy to look at what their direct competitors are doing but this often limits your thinking to the familiar and over-mined territory.
Instead, explore different sectors. If you’re working on a car brand, maybe check out some adverts for cheese! Sounds random we know, but by discovering ‘foreign’ landscapes your ideas will be fresher and dare we say it, more creative.
And that’s a wrap on our 4 steps to spark creativity.
We’d love to hear from you. Did you like this post? Which ideas resonated with you most? Tell us in the comments below or let us know over on our socials. If you found this useful, spread the love and share this with someone in need of a little creative inspiration and we’ll see you on the next post.