The Golden Rules for Creating Awesome Audio Campaigns
Audio advertising remains one of the most effective marketing channels available to brands – delivering on average a return on...
How long should your radio ad be?
Success or failure? There’s just seconds in it. Get your radio ad length right. If I had a ha’penny* for...
People don’t care about your brand
Here’s how to make them care and buy from you No one cares about your brand. That might sound harsh...
Three ways to fix your radio ad
Avoid these mistakes brands make and create an audio commercial your customers connect with. Most radio ads suck. Harsh, but...
Dialogue is all you have
Take a look over this piece of dialogue. Even better, read it out loud. Man: Can I get you a...
Brave Marketing Pays
I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on...
5 tips to get through a busy work week
We don’t claim to be experts but we’ve been in the game a long time so we’ve put together 5...