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How long should your radio ad be?


Success or failure? There’s just seconds in it. Get your radio ad length right. If I had a ha’penny* for...

Three ways to fix your radio ad


Avoid these mistakes brands make and create an audio commercial your customers connect with. Most radio ads suck. Harsh, but...

Dialogue is all you have


Take a look over this piece of dialogue. Even better, read it out loud. Man: Can I get you a...

Brave Marketing Pays


I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on...