You can be in possession of the most awesome of awesome audio ad scripts but until the voice over talent...
There are your LUFs and dbs. WAVs and MP3s. Kbs and kbps. Not to mention your Hawks, Stitchers, Octaves and...
Insights and tips to elevate your audio ad campaigns, from making sure the script fits for time, to casting and...
Audio advertising remains one of the most effective marketing channels available to brands – delivering on average a return on...
Success or failure? There’s just seconds in it. Get your radio ad length right. If I had a ha’penny* for...
Here’s how to make them care and buy from you No one cares about your brand. That might sound harsh...
I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on...