Radio Advertising Distribution

We make sure your audio ad gets to where it needs to. Be that radio stations, digital audio platforms, podcast platforms or music streaming sites. And we don’t rest until receipt has been acknowledged by every one of them.

Of course, this is something you would expect from your creative agency or production company, but having spoken to various brands over the years, it turns out that doesn’t always happen. There can be confusion as to whose responsibility it is to deliver the ad (is it the brand’s or the agency’s?). We take ownership of that for you. So you can rest easy in the knowledge that your audio commercials will be delivered to where they need to be.

Don’t know your LUFs from your dbs? Your WAVs from your MP3s? Your kbs from your kbps? Your Hawk from your Stitcher? Or even your Octave from your DAX?

Don’t worry, we’ve got you covered.

The various digital audio and podcast platforms require commercials to be supplied in different audio file formats and specifications. Each platform comes with its own set of rules, volume requirements, formats, and maximum files sizes. Just send us the list of radio stations/audio platforms that your commercials need to be sent to, we’ll advise you on the various versions required and then we’ll handle the distribution for you.

Different platforms have different delivery deadlines. Knowing exactly when these deadlines are can have a significant impact on the production process and therefore the quality of your commercial.

By partnering with us, you can ensure your commercials are delivered on time, every time. Missing the airdate isn’t just a minor scheduling hiccup—it can mean losing valuable ad slots you’ve already paid for, essentially setting fire to a significant chunk of your budget while reaching fewer people than intended.

Let’s face it, very few people get into advertising because of the admin. Drafting the necessary paperwork that accompanies commercials when they’re sent to radio stations and audio platforms can be tedious.

Each commercial needs its own unique identification code and copy compliance number from the Radiocentre. All of this info and the playout instructions need to be presented clearly to avoid mistakes at the radio stations/audio platforms.

By using our distribution service, you’ll buy back valuable hours to focus on the multiple other projects you’re undoubtedly juggling. And you’ll be able to spend that time on more creatively rewarding endeavours, rather than on administrative drudgery.

We maintain a constantly updated contact list for all the necessary people at radio stations and digital audio platforms—meaning you don’t have to trawl the internet looking for them. Having these contacts at our fingertips ensures smooth, efficient distribution to any platform your campaign requires.