We only cast professional voice ACTORS — not radio station talent or a DJ recording 10 scripts for 10 brands in an hour, or Fiverr side-hustle voiceovers. Experience has taught us that bringing a script to life, in the most impactful way, usually requires professional talent who can take creative direction (not just read!).
Radio Advert Casting
Voice Talent That Brings Your Brand to Life
You can have the most brilliant radio script in the world, but until the right voice, or voices, breathe life into it, it's just words on a page. Selecting the perfect voice talent is where the magic happens – turning your creative vision into an audio ad campaign that resonates with listeners.
Professional Casting Matters
Getting the Casting Brief Right
We ask the questions that matter. Beyond basics like “what accent do they have?” and “how old are they?” We dig deeper with questions like “what was their last holiday?” or “what does a great weekend look like for them?” – doing this helps paint a richer and more interesting picture of the type of voice that will represent your brand.
Listening with a Discerning Ear
Not every voice that’s easy on the ear is right for your brand. Having cast voices for thousands of radio ad campaigns, we can evaluate showreels with a sharp ear for what works — from comedic timing for a humorous ad to delivery at pace without sounding rushed. Get the casting right, and your audio ad will work harder and deliver better results.
Super Sharp Casting
Once we’ve digested the casting brief, we’ll present a curated selection of voices, each bringing something different to the table for discussion.
Whether we cast from our database of tried and trusted voice actors we’ve worked with before, or someone new, our experience and process mean we’ll find the perfect voice talent for your radio ad campaign.
Cornucopia of Collaborative Connections
The strong and collaborative relationships we’ve nurtured with a plethora of the UK’s best voice over agents mean we can often negotiate favourable terms with premium talent. These connections benefit you, not only by helping your marketing budget stretch further, but the end creative result will be better too.
The Celebrity Question - Fame or Famous?
Considering a celebrity voice? Something to remember is that your campaign can achieve fame without using a famous person. We’ll help you determine if it’s worth the investment. While celebrity voices offer recognition and built-in appeal, we’ll ensure there’s genuine alignment between the celebrity’s fanbase and your target audience – preventing costly mismatches and coming across as being inauthentic.
The Cost of Getting It Wrong
Partnering with specialists might require some investment, but it saves money in the long run by getting it right the first time. Avoid the expenses of re-casting, re-recording, and wasted airtime by using talent that truly delivers your message with impact.
A voice over artist is the main component of any successful radio campaign. By working with our specialist audio creative advertising agency, you're not just casting a voice – you're ensuring your message connects with listeners and delivers the results you're after.
Our Casting Services
Full Service Casting From brief to final selection, we handle the entire process of finding the perfect voices for your brand.
Casting Brief Consultation Need expert help refining what you're looking for? We'll help you develop a comprehensive brief that captures your brand's voice.
Voice Talent Selection With our curated selection of professional voice actors, we'll match you with talent that brings your script to life exactly as you imagined.
Need the whole shebang? Our casting service is just one piece of our comprehensive radio advertising solution. Discover how our full service can take your audio campaign from concept to airwaves with maximum impact.
