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Three ways to fix your radio ad

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Avoid these mistakes brands make and create an audio commercial your customers connect with. Most radio ads suck. Harsh, but...

Dialogue is all you have

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Take a look over this piece of dialogue. Even better, read it out loud. Man: Can I get you a...

Brave Marketing Pays

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I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on...